Origami Creative - Blog

WHEN SANTA CAME HOME EARLY

It was a bright Thursday morning at Origami Creative. The mood was cheerful. Uplifted, even. Almost everyone had signed in on time for a change. The usual bickering had been put to rest. Why? It was the day of the annual Christmas party and Tuck Shop! Or in other words, the day we all eat,…

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What the intern gets in return

I’ve been blessed with this exclusive ability to forget anything that hasn’t happened in the last two hours. But somehow, I always remember my first days — first day of school, first day at college and definitely my first day at Origami. I remember sitting at the reception, not knowing what to expect. Not from…

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The Agency Phatakas.

Walk into any ad agency and you shall find a diverse set of people –the loud ones, the silent killers, those with all the jazz and some that just steal the show– much like the crackers that we chose not to burst this Diwali. So, we thought we’d do something else for fun. Here’s a…

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Advertising Agency Life

There’s something about agency life. People just love the idea of a work space where you ditch the tie and amble around in shorts, drink incessantly, hurl abuses at one another affectionately, and take endless smoke-breaks to ponder over the meaning of life. Some love it, most are jealous of it, but all are totally…

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client-servicing-origami

The job’s done

“Acha listen, all that creative stuff is fine, we can add them in the future, as of now…” Changing this perspective and urging the client to take on the “creative stuff” is where a servicing personnel makes a difference. “I’ve forwarded you a mail; please make sure it’s done by the first half tomorrow” Time:…

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The Origami Etch a Sketch Day

The Origami Etch a Sketch Day

What happens when you ask a bunch of adists to create, and you say it’s not for work? For etch-a-sketch day, we invited art entrees inspired by Origami, and all creative-hell broke loose. Budding Picassos created masterpieces that were odes to the firm, but mostly just odes to Miley, Charlie and a lot of coffee.…

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Cannes Lions

India and Cannes

It was an excellent haul at Cannes this year with India bagging 27 metals to its name, comprising 5 gold, 8 silver and 14 bronze lions in various categories. Medulla being declared ‘Agency of the Year’ for its healthcare campaign was a first for India. Another highlight was Mindshare winning the sole Grand Prix (Glass)…

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Feels Good VS Looks Good

From traditional to digital, visual advertising has always been the key to successful advertising. And it is the art director who ads the visual charm to any ad. Gone are the days where a copywriter crafted a long copy and the art director sat sketching and thinking about how to add life to these words…

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Why Digital Marketing?

If someone told Don Draper that the next big thing in advertising is Digital, he probably would have laughed and gone back to his old-fashioned. And here we are, fighting for those views, likes, clicks and loves. Digital Marketing has for sure changed the way ad gurus and marketers look at things. The restrictions of…

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#BeBadass – Happy Women’s Day from Origami

On the occasion of Women’s Day, the women of Origami decided to show the world the badasses they really are, by breaking gender stereotypes. Trust us, you do not want to tell these girls that women can’t or worse, shouldn’t  <fill in the blank>. Cheers to you, girls! Be your own kind of badass. Happy…

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