Sterling Developers, one of Bangalore’s older real estate brands, wanted to relaunch the Sterling Ascentia on the Marathahalli-Sarjapur Outer Ring Road, bang opposite Ecospace.
We understood the pain points of the target audience and developed a campaign that was directed to the people who thought it’s ‘ok’ to spend over two hours of your life, every day, in traffic jams. To those who have no idea about what they’re missing out on.
One of the rare & true digital first campaign roll outs – GET A LIFE!
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