6 Tips to Make a Great Brand Video

To say that humans have the attention span of goldfish would be an insult to goldfish everywhere. If something doesn’t hold our attention in the first few seconds, we move on to the next shiny thing. So how does one make a great brand video content – the kind that people watch till the end, like, and possibly even share?

We only have to notice our consumption of content to understand what works and what doesn’t. If you’re still on the fence about investing in video content marketing, let’s throw some stats your way.

By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
75% of all video plays are on mobile devices.
92% of users watching video on mobile will share it with others.

Great video content is significantly more engaging than static posts or text. The combined visual and auditory element gives it an edge and helps stay in the minds of the audience for longer. If you’re spiralling thinking about heavy-duty terms like budget, set, and production, let’s put you at ease. Here are some of the things to keep in mind if you want to make a good brand video.

  1. Normalise shooting on your phone

You do NOT need a professional camera to tell a good story. Most smartphones possess high-quality cameras as well as access to free easy-to-use editing apps. Besides, shooting with a phone has its advantages – it is portable, easy to handle and gives you a real-time representation of how the video would look when watched on the phone (which as the stats say is most likely).

  1. Take time to develop your story

Many a time, we’re excited about getting into the action that we forget the most important bit – preparation. A good brand video is as good as its research, script and storyboard. It’s imperative to find a video or two that you can use as reference points for your video. Detailed scripts and storyboards leave less room for confusion, thereby helping wrap up faster. While writing the script, remember to involve people and props that are easily available.

  1. Your cast and props are everyone and everything around you

The need for a big cast and set is a myth. Once the script is complete, you will know exactly who and what you need. Utilise the things in your surroundings and that of the people working with you. You’ll be surprised at what you gather.

  1. Lights, sounds, subtitles

Try as much as possible to shoot during the day (unless your story explicitly requires otherwise) so that you get natural light. It would be advisable to invest in basic studio lights that’ll serve you well whenever you’re shooting. Rather than using the audio captured on the camera, have a separate microphone pick up the audio. Adding subtitles gives the video more clarity, allows people to follow the video regardless of accents, background noise, etc. Most people watch videos with the sound off, so subtitles add value.

  1. Don’t shy away from stock footage

Repeat after me – using stock footage doesn’t make me any less creative. It’s a convenient and efficient way to add elements into your video that you may not have the means to film yourself. There are plenty of sources for free stock videos.

  1. Use a watermark

You’ve made a great video, so why don’t you put your name on it? Adding a watermark gives you ownership over the video so that those watching the video know that it’s yours. Often, this leads to traction on your website as well. Win-win.

In conclusion, keep your production simple. This way you can make more videos like it.