Fashion & FBB is the one of the new focus areas for Big Bazaar and they called us to launch their Shirts range in the Kerala market.
Kerala being Kerala, we had do a little detailed audit of what the Kerala Consumer was like. Finally, we rooted the campaign around the benefit of offering the largest collection of shirts and also pitched the idea by interestingly using the slangs which the youth of Kerala uses among themselves. Result: Big Success!
