Qubaatic, a brand that provided holistic educational programs for children was looking to rebrand themselves. While their service was impeccable, their presentation and brand communication was lacking. This is where we stepped in.
Our Approach
Qubaatic as a disrupter in the field of education
We crafted a unique and intentional brand philosophy, hailing Qubaatic as a pioneer that was pushing the boundaries of learning and creating a holistic, future-ready society. The communication was paired with a colourful and catchy design language which served to emphasise that the brand’s core focus was the children.
The balancing act: catering to an extensive target audience
We gave the brand a complete visual and philosophical overhaul while keeping in mind that the target audience spanned from children to parents to teachers to potential franchisers. Striking a balance between it all, we were able to successfully convey the gravitas of Qubaatic and its services while maintaining a playful demeanour.
