Bliss Chocolates is now rebranded as Smoor. This Smoor rebranding exercise was aimed not just to create a signature visual language for packaging but to create a solid foundation for the brand to extend to various retail formats, series of new product launches in brand stores and retail chains.
Bliss rebranding to Smoor was thought through to completely change the outlook of the old business model which was more B2b in nature. The new first flagship store is located at 100ft Road, Indiranagar and are now present across India in different formats.
