It’s not every day that you get to work with the cream of the cricketing world. And to make things sweeter – they play for namma Royal Challengers Bangalore. Zeven, RCB’s jersey sponsor for IPL 2016, wanted to launch the new kit in a manner that reflects their philosophy and the fighting spirit of the team. We gathered our own players to discuss the game plan and after many hours of teamwork, we scored big with the ‘Live To Play’ campaign.
